The biggest distinguishing factor about basic marketing is our integrative approach to creating a teaching and learning package for the introductory marketing course this integration makes it easier to learn about marketing teach marketing and apply it in the real world. Basic marketing 16e builds on the foundation pillars of previous editions the four ps framework managerial orientation and strategy planning focus 16e builds upon its pioneering beginnings. Built on a strong foundation basic marketing 19e provides an integrated teaching and learning solution for presenting the four ps framework and managerial orientation with a strategy planning focus the perreault franchise was the pioneer of the four ps in the introductory marketing course the unifying focus of basic marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs consistent with our belief in continuous
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