Mass communication theories explaining origins processes and effects 9780205331727 communication books amazoncom. Mass communication theories explaining origins processes and effectsexplores mass communication theories within the social and cultural context that influenced their origins an intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader. Book mass communication theories explaining origins processes and effects melvin l defleur published in 2010 in boston by allyn bacon. Of this course is to introduce students to the fundamental theories of mass media and communication since theories are general explanations of natural phenomena mass communication and media theories explain how the mass media work and how they affect audiences and societies this course will focus on the historical political and cultural . Mass communication theories explaining origins processes and effects explores mass communication theories within the social and cultural context that influenced their origins an intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader