The value chain developed by michael porter and used throughout the world for nearly 30 years the value chain is a powerful tool for disaggregating a company into its strategically relevant activities in order to focus on the sources of competitive advantage that is the specific activities that result in higher prices or lower costs. The value chain analysis sometimes refers to porters value chain analysis model is a well known business management tool developed by michael porter in 1985 in his all time influential book competitive advantage in his book porter first time introduced value creation concept according to michael porter value chain consists all those activities an organization performs to create . Michael porters value chain concept is one of the most valued concept in todays market because the value chain tells us how we can differentiate our products by analyzing the chain of events which occur within our company as differentiation is very important in todays saturated market naturally porters value chain is being referred in a lot of management studies. Book michael porters value chain increase value and beat the competition management marketing. Competitive advantage by michael porter every firm is a collection of activities that are performed to design produce market deliver and support its product all these activities can be represented using a value chain a firms value chain and the way it performs individual activities are a reflection of its history its strategy its approach to implementing its strategy and the
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